Privacy Policy

Welcome to our privacy policy of our website ("we," "us," or "our").

We highly value your privacy and are dedicated to safeguarding your personal information. This privacy policy is designed to provide you with insights into how we manage your personal data when you access our website, irrespective of your location, and to elucidate your privacy rights as well as the legal protections in place. If you have any inquiries concerning our data policy, please don't hesitate to reach out to us via email at contact@liernlimited.com.

IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this privacy policy

The primary purpose of this privacy policy is to furnish you with details about how we gather and process your personal data during your interactions with this website. This encompasses any information you may furnish to us while utilizing this website, such as when you acquire our services.

Our website is not intended for use by children, and we do not intentionally collect data related to minors.

It is essential for you to review this privacy policy alongside any other privacy or fair processing policies we may provide on specific occasions when we gather or process your personal data. This ensures that you are fully informed about the reasons behind the collection and use of your data. This privacy policy complements other notices and privacy policies and is not intended to supersede them.

Controller

We are the data controller and bear responsibility for your personal data. We have designated a data privacy manager who supervises queries related to this privacy policy. If you have any questions about this privacy policy or wish to exercise your legal rights, please contact the data privacy manager using the contact details provided below.

Contact details

For inquiries concerning this privacy policy or our privacy practices, you may contact our data privacy manager via email at contact@liernlimited.com or by sending a written message to:

Changes to the privacy policy and your duty to inform us of changes

We routinely review and update our privacy policy. The date of the last update is specified at the end of this policy, and historical versions can be obtained by contacting us.

It is vital for us to possess accurate and current personal data about you. Therefore, please keep us informed if there are any changes to your personal data during your engagement with us.

Third-Party Links

Our website may contain links to third-party websites, plugins, and applications, including those related to payment providers. Clicking on these links or enabling these connections may result in third parties collecting or sharing data about you. We do not govern these third-party websites and are not responsible for their privacy statements. When you depart from our website, we encourage you to review the privacy policy of each website you visit.

THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, refers to any information that can identify an individual. This definition excludes data where the individual's identity has been removed, rendering it anonymous.

Categories of Personal Data We Collect

Identity Data: This includes your first name, maiden name, last name, username or a similar identifier, marital status, title, date of birth, gender, driving license number and its expiration date, and national insurance number.
Contact Data: This category covers your billing address, delivery address, email address, and telephone numbers.
Transaction Data: We gather details about the products and services you have purchased from us.
Technical Data: This type of data encompasses your internet protocol (IP) address, login data, browser type and version, time zone settings, location information, browser plug-in types and versions, operating system and platform, and other technological details related to the devices you use to access our website.
Profile Data: Profile Data includes information such as your username and password, records of purchases or orders made by you, your interests, preferences, feedback, and responses to surveys.
Usage Data: This category involves information about how you utilize our website, products, and services.
Marketing and Communications Data: It pertains to your preferences regarding marketing communications from us and third parties, as well as your communication preferences.

Financial Data Processing

We engage a third-party to collect and process your financial data, including your bank account or payment card details when applicable. This third party verifies the success of your payment and subsequently transfers the payment to us.

Aggregated Data

Additionally, we collect, use, and share "Aggregated Data," which refers to statistical or demographic data used for various purposes. Aggregated Data may be derived from your personal data but is not considered personal data under the law, as it does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or link Aggregated Data with your personal data in a way that allows for your direct or indirect identification, we treat the combined data as personal data, subject to this privacy policy.

Collection of Special Categories of Personal Data

In the course of providing our services, we may collect "Special Categories of Personal Data" about you. This may include information related to your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, details about your health, and genetic and biometric data. We may also collect information regarding criminal convictions and offenses. It's important to note that we do not retain this data once it has been forwarded to you.

Impact of Not Providing Personal Data

In instances where we are legally obligated to collect personal data or as stipulated in a contractual agreement with you, failure to provide the requested data may result in us being unable to provide you with the services for which you have made payment. In such cases, we may need to cancel the service, and we will notify you if this becomes necessary.

HOW IS YOUR PERSONAL DATA COLLECTED

We employ various methods to collect data from and about you, including the following:

Information You Provide

This encompasses data about yourself that you willingly provide to us. You may furnish your Identity, Contact, and Financial Data by completing forms on our website or engaging in communication with us via phone, email, or other means. This includes personal data you supply when applying for our products or services, creating an account on our website, requesting marketing materials, or providing feedback or contacting us.

Information We Automatically Collect

As you interact with our website, we automatically gather Technical Data pertaining to your device, browsing actions, and usage patterns. We acquire this personal data through the use of cookies, server logs, and similar technologies. Additionally, if you visit other websites utilizing our cookies, we may also receive Technical Data from those sources. Further information regarding cookies is available in the "Cookies" section below.

Information from Third Parties

We obtain personal data about you from various third-party sources and public references, as detailed below:

Technical Data from the following parties:
- Analytics providers like Google, located outside the UK.
- Advertising networks such as DoubleClick or Google, situated outside the UK.
- Search information providers like Google or Bing, operating outside the UK.
- Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services, which may be headquartered outside the UK.
- Identity and Contact Data from publicly available sources like the Government's driving license information site, the Driver and Vehicle Licensing Agency, Companies House, and the Electoral Register, all located within the UK.

It's important to note that the geographical locations mentioned are provided for reference and may vary based on the specific circumstances and services utilized.

HOW WE USE YOUR PERSONAL DATA

We will solely employ your personal data when it is permissible by law. Most frequently, we employ your personal data in the following situations:

Contractual Necessity

We use your personal data when it is necessary to perform the contract we are about to enter into or have already entered into with you for the provision of services.

Legitimate Interests

We process your personal data when it is essential for our legitimate interests (or those of a third party), and your interests and fundamental rights do not override these interests. This means we consider it in the interest of our business to conduct and manage our operations to provide you with the best service and the most secure experience possible. We meticulously weigh the potential impact on you, both positive and negative, as well as your rights, before processing your personal data for our legitimate interests. We do not use your personal data for activities where the impact on you overrides our interests (unless we have your consent or are obligated or permitted to do so by law). If you would like further information on how we assess our legitimate interests in relation to specific activities, please reach out to us.

Legal Obligations

We employ your personal data when it is required to comply with a legal obligation that we are subject to.

While we typically do not rely on consent as a legal basis for processing your personal data, we will seek your consent before sending you third-party direct marketing communications via email or text message. You have the right to withdraw your consent for marketing activities at any time by contacting us.

Purposes for which we will use your personal data

Below is a table outlining the various ways we intend to use your personal data, along with the legal bases we rely on for each purpose. When multiple legal grounds are applicable for a specific purpose, please feel free to contact us for details regarding the specific legal basis we are relying on.

Please do not hesitate to reach out to us if you require clarification on the specific legal grounds we are using to process your personal data when more than one ground is identified in the table below.

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new customer	Identity Contact	Performance of a contract with you
To process and deliver your order including: Manage payments, fees and charges Collect and recover money owed to us	Identity Contact Financial Transaction Marketing and Communications	Performance of a contract with you Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include: Notifying you about changes to our terms or privacy policy Asking you to leave a review or take a survey	Identity Contact Profile Marketing and Communications	Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey	Identity Contact Profile Usage Marketing and Communications	Performance of a contract with you Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	Identity Contact Technical	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	Identity Contact Profile Usage Marketing and Communications Technical	Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	Technical Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you	Identity Contact Technical Usage Profile Marketing and Communications	Necessary for our legitimate interests (to develop our products/services and grow our business)

Marketing

We are committed to offering you choices when it comes to certain uses of your personal data, especially in the realm of marketing and advertising. You have the option to reach out to us regarding our marketing practices.

Promotional Offers from Us

We may utilize your Identity, Contact, Technical, Usage, and Profile Data to form an understanding of what we believe you may want or require, as well as what might be of interest to you. This is how we determine which products, services, and offers could be pertinent to you (referred to as "marketing"). You will receive marketing communications from us if you have requested information from us or have purchased services from us and have not opted out of receiving such marketing.

Third-Party Marketing

Before sharing your personal data with any third party for marketing purposes, we will seek your explicit opt-in consent.

Opting Out

You have the ability to request that we or third parties cease sending you marketing messages at any time. You can do this by following the opt-out links provided in any marketing messages you receive or by contacting us directly. It's important to note that opting out of marketing messages does not affect the personal data you have provided to us as a result of service purchases, warranty registrations, service experiences, or other transactions.

Cookies

You can configure your web browser to reject all or some browser cookies or to notify you when websites attempt to set or access cookies. Please be aware that disabling or refusing cookies may result in certain parts of this website becoming inaccessible or functioning improperly. For more information regarding the cookies we use, please refer to the "Cookies" section below.

Change of Purpose

We will exclusively use your personal data for the purposes for which it was originally collected unless we reasonably determine that we need to use it for another purpose that is compatible with the initial one. If you seek an explanation regarding how the processing for a new purpose aligns with the original purpose, please reach out to us.

Should we require the use of your personal data for an unrelated purpose, we will notify you and elucidate the legal basis permitting such usage. Please be aware that we may process your personal data without your knowledge or consent, adhering to the aforementioned principles, when mandated or permitted by applicable law.

DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the parties set out below for the purposes set out in the table “Purposes” for which we will use your personal data above.

Driver and Vehicle Licensing Agency (DVLA): Acting as processors or joint controllers, based in the UK, the DVLA will process your driving license application.
Third-Party Payment Processors: We may engage third-party payment processors.
Affiliated Companies: Other entities within our corporate group, serving as joint controllers or processors, based in the UK, and providing IT and system administration services and conducting leadership reporting.
Service Providers: Acting as processors, these service providers are based in the UK or the European Economic Area (EEA) and offer IT and system administration services.
HM Revenue & Customs, Regulators, and Authorities: Acting as processors or joint controllers, these entities are based in the UK and may require the reporting of processing activities in certain circumstances.
Business Transfers: In the event that we decide to sell, transfer, or merge parts of our business or assets, or engage in business acquisitions or mergers, your personal data may be shared with third parties involved in such transactions. If there is a change in our business, the new owners may use your personal data in accordance with the terms outlined in this privacy policy.

We obligate all third parties to uphold the security and legal treatment of your personal data. We do not grant our third-party service providers permission to utilize your personal data for their own purposes. Instead, they are only authorized to process your personal data for specified purposes in accordance with our instructions.

INTERNATIONAL TRANSFERS

We use third party payment providers and this may involve the transfer of your data outside the UK and/or the EEA. Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK such as the Standard Contractual Clauses. Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

DATA RETENTION

How long will you use my personal data forWe will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers.

In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

All information from filled in applications that did not result in payment will be deleted within 48 hours.

YOUR LEGAL RIGHTS

Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request for erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data's accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us by email at contact@liernlimited.com.

No fee usually required: You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you: We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond: We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

COOKIES

We use cookies on our website to distinguish you from other users. This helps us provide you with a good experience when you browse our site and also allows us to improve our website.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart, or make use of e-billing services.
Analytical/performance cookies: They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us improve the way our website works, for example, by ensuring that users find what they are looking for easily.
Functionality cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
Targeting/Analytics cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. If you don’t want analytics cookies to be used when visiting our website then you can remove them by following these steps: (a) click ‘Tools’ and select ‘Internet Options’; (b) click the ‘Privacy’ tab and select ‘Advanced’; (c) click ‘Override automatic cookie handling’; and (d) specify how you wish to handle cookies from first and third party websites.
Session cookies: These cookies store your browsing information and will be active until you leave our website and close your browser at which point they are erased. We use these to enable selected purchases to be carried over to subsequent web pages to speed up the process of your transaction.
Persistent cookies: These cookies stay in one of a browser’s subfolders until they are deleted manually or your browser deletes them based on the duration period contained within the persistent cookie’s file. You can set your browser to automatically remove these cookies.
Social sharing: These cookies enable you to share any of Our content that you may find interesting with friends via email and social media platforms.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which We have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

For more information about cookies, please visit: http://www.allaboutcookies.org.

We store personal data in digital format on secure cloud servers and systems hosted in the European Union (EU) and the United Kingdom (UK). Where data is stored on servers located in the US, we rely on the Privacy Shield Framework to transfer this information. Access to personal data is highly restricted internally for approved business purposes only. Any personal data processed in paper form is securely filed at our office location in the UK.

Last updated: 1 April 2023

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